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Search visibility in the age of AI.

Miriam Sauter, Copperwords®

Hi, I'm Miriam Sauter, founder of Copperwords®. I’m a senior SEO copywriter and native German translator specialising in Answer Engine Optimisation (AEO), helping businesses earn visibility across Google, ChatGPT, Gemini, and Claude.

Over the past 15 years, I have helped organisations across private healthcare, legal, financial services, and consumer brands in the UK and DACH regions align their technical setup with their written content.

I live in Woolton, Liverpool, with my family.

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"Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth." (Summerhill Health)

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Search is now a proof problem.

Traditional search was about keywords and link volume. Modern search is about verification. AI models do not simply retrieve pages; they synthesise, verify, and cite structured facts. If an LLM cannot verify your data across your technical setup and your written copy, it will recommend your competitor instead.

Many people split technical SEO and copy between separate teams. But when data accuracy determines visibility, your technical strategy and your written content must align perfectly.

I bridge both sides of that equation. Strategy, technical alignment, and copy come from the same experienced hands, ensuring your authority transfers cleanly without losing trust.

🤖 AI Verification & Entity Architecture

Structuring your technical foundation, schema, and data layers so modern answer engines (AEO) can validate and cite your business.

✏️ High-Stakes Technical Copywriting

Crafting precision copy for complex sectors where data accuracy is non-negotiable, and the prose requires a distinct human rhythm.

🇬🇧🇩🇪 Cross-Border DACH Optimisation

Native German copywriting and search strategy that builds market nuance directly into the content from day one.

What clients say

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"An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement."

Dr Natalie Summerhill (GP), Summerhill Health

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"Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe."

Emma Hatfield, Brooks Macdonald

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"Miriam's strategies have directly driven a big increase in our traffic, visibility, and overall business growth. Professional, creative, and a joy to collaborate with."

Anthony Kiantos, Summerhill Health

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If you want to adapt your website’s visibility for AI search, email me at [email protected].

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Rated 5.0 on YunoJuno for SEO, translation and copywriting. Clients specifically highlighted clear communication, reliable deadlines, and high-quality work.

**Member of The Society of Authors and ProCopywriters · 15 years in search**

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Services

Services & Methodology

HOW I CAN HELP

AI search models only recommend data they can verify.

I handle both sides of that equation, i.e. the technical architecture machines parse and the written copy humans read.

🤖 Answer Engine Optimisation (AEO), GEO & LLM SEO

Structuring schema, entity trust signals, and content architecture so traditional search engines, conversational AI, and answer engines (Google AI Overviews, ChatGPT, Gemini, Claude) cite your business accurately.

🇬🇧🇩🇪 Bilingual English & German Copywriting

Original German copywriting, product detail pages (PDPs), search hubs, and cross-border content. Built directly with native DACH nuance.

📍Google Business & Local Entity Optimisation

Aligning Google Business Profiles, location data, and public entity information. Establishing localised search authority, Knowledge Graph accuracy, regular content updates and verifiable trust signals across regional Google results.

DATA PRINCIPLES

• First-party validation: Strategy and tracking rely on direct Google Search Console and GA4 data. Third-party software tools provide estimates, but never the primary source of truth.
• Verifiable sources: Recommendations align directly with official Google Search Central documentation and first-party AI guidelines.
• No factory volume: I do not accept monthly word-count quotas or mass content briefs. Every project is scoped to solve a specific search visibility or verification problem.

Selected Work

Career and case studies

I’ve spent the last 15 years working with search engines, websites, and algorithms.

I started as a PPC executive at Latitude (now part of Jellyfish) in 2011, moved into SEO and copywriting, led in-house offsite SEO for one of the UK’s biggest online retailers, and directed SEO and digital strategy at 2 award‑winning agencies. For the past six years, I’ve freelanced, working directly with businesses and as a contractor supporting marketing agencies.

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How I think about AEO and SEO

I keep asking why a page ranks, why a click converts, and why an AI cites one source over another. The answers usually live in the details, and AI search rewards exactly that, namely, accuracy and clear answers over fancy wording.

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My training

Since 2025, I’ve completed ECTS‑accredited courses in elements of AI, AI & law, and AI ethics through the University of Helsinki and Lund University. This underpins how I approach AI search work for clients in regulated sectors.

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Brands I’ve worked with include Microsoft, Amazon Alexa, Audible, The Very Group (Very, Littlewoods), Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic, and Tommee Tippee.

CASE STUDIES

Case studies

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