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Miriam Sauter, Copperwords®
Miriam Sauter, Copperwords®, AI Search Specialist & SEO Copywriter
Hi, I'm Miriam. Working out of the North West, I run Copperwords®, an SEO copywriting and AI search consultancy for businesses across Liverpool, Cheshire, and the wider UK. I help businesses master LLM SEO, making sure you get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude.
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"Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth." (Summerhill Health)
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Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. ChatGPT, Gemini, and Claude select information differently from Google, and most businesses are currently failing both tests without realising it.
I operate as a search strategist who writes the copy because you can’t separate how an algorithm evaluates a page from the language on it. The strategy and the copy come from the same redhead.
AI tools recommend whoever they can verify. If your site doesn’t explain who you are, why you are credible, and what your work proves, the model has no reason to choose you. Fixing the verification layer means:
The pages that win are easy for an LLM to read and difficult for an LLM to doubt.
These sectors share the same problem: a sceptical public, a scrutinised funding environment, and AI tools that cite whoever can prove their authority cleanly. Generic SEO advice costs you trust before it costs you traffic.
Working out of Liverpool since 2011, I stay far enough from industry noise to think clearly. Having spent 15 years watching search engines change their minds about what humans want to read, I’ve survived every single "apocalypse" the industry has panicked over. That is long enough to know which trends to ignore, proof that substance outlasts syntax.
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"An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement."
Dr Natalie Summerhill (GP), Summerhill Health
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"Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe."
Emma Hatfield, Brooks Macdonald
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"Miriam's strategies have directly driven a big increase in our traffic, visibility, and overall business growth. Professional, creative, and a joy to collaborate with."
Anthony Kiantos, Summerhill Health
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If SEO feels confusing, email me at [email protected].
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Rated 5.0 on YunoJuno for SEO and copywriting. Clients specifically flagged clear communication, reliable deadlines, and high-quality work.
**Member of The Society of Authors and ProCopywriters · 15 years in search**
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Services
One engagement covers both the architecture large language models can verify and the copy humans can trust.
Most of what people sell as AEO (answer engine optimisation) or GEO (generative engine optimisation) is simply legacy SEO architecture operating under a new name. If you're being quoted a premium for the rebrand, you're paying twice for the same work.
A homepage, service page, or article must prove its structural validity to LLMs before it can ever earn the trust of a human reader. That is why the copywriting is inseparable from the framework, and why I do both.
For businesses, that means five things working together:
I specialise in LLM SEO, optimising your content for traditional Google search while engineering it to surface cleanly as a trusted citation in ChatGPT, Gemini, Claude, and AI Overviews.
Every recommendation traces back to a verifiable primary source: official Google Search Central documentation, Google spam policies, and first-party guidance on generative AI features. When an action relies on technical judgment rather than a documented rule, it is explicitly flagged as such. For businesses in regulated or high-stakes sectors, this distinction provides a defensible audit trail rather than advice accepted on trust.
START HERE
Every partnership begins here.
Before altering a single page or deploying a line of code, we must isolate exactly what is broken under the hood. The audit gives you:
Book an audit: [email protected]
PROJECTS
One-off technical interventions and architecture overhauls for private healthcare, financial services, and values-led organisations. No long-term maintenance.
| Best for | Charities and environmental organisations, regional or national, rich in data but invisible to AI search. Closes the verification gap so your unique fieldwork gets cited alongside Wikipedia, Defra, and the biggest names in the sector. |
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| What is included | Public-record verification: connecting your organisation to the registries AI checks against, including your Charity Commission record. |
| Report rescue: turning buried PDF reports into web pages that search engines and LLMs can actually read. | |
| Structured data: labelling who you are, where you work, and who you partner with, in a format AI understands. | |
| Investment | £1,450 fixed fee |
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In another sector? The Diagnostic Audit and the migration package are sector-agnostic. Start with the audit and I'll tell you honestly whether the rest fits.
RETAINERS
Continuous technical and strategic management with active tracking across traditional search and conversational AI citations (ChatGPT, Gemini, Claude).
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PRINCIPLES
Tracking and validation rely on first-party Google data and tools:
Google does not share its internal ranking data with external platforms, so third-party SEO platforms and audit software, such as Semrush, Ahrefs, and Screaming Frog, are secondary supplements, never the source of truth.
Retainer clients see this principle in practice: I build each client a live keyword dashboard that combines Search Console data with rank tracking and is refreshed monthly. No PDF reports that are out of date before they're opened.
NEXT STEP
The £395 Diagnostic Audit is designed to take the guesswork away.
Work
FAQs
Contact
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