Home
Miriam Sauter, Copperwords®, AI Search Specialist & SEO Copywriter
<aside> <img src="/icons/star-outline_orange.svg" alt="/icons/star-outline_orange.svg" width="40px" />
Rated 5.0 on YunoJuno for SEO and copywriting. Clients specifically flagged clear communication, reliable deadlines, and high-quality work.
**Member of The Society of Authors and ProCopywriters · 15 years in search**
</aside>
Hi, I'm Miriam. Working out of the North West, I run Copperwords®, an SEO copywriting and AI search consultancy for businesses across Liverpool, Cheshire, and the wider UK. I help businesses master LLM SEO, making sure you get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude.
Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I operate as a search strategist who writes the copy because you can’t separate how an algorithm evaluates a page from the language on it. ChatGPT, Gemini, and Claude select information differently from Google, and most businesses are currently failing both tests without realising it.
AI tools recommend whoever they can verify. If your site doesn’t explain who you are, why you are credible, and what your work proves, the model has no reason to choose you. I handle both sides of that equation because I believe the strategy and the copy need to come from the same redhead, fixing the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling.
I work mainly with private healthcare, health tech, and values-led organisations in heritage, conservation, and environmental work. These sectors share the same problem: a sceptical public, a scrutinised funding environment, and AI tools that cite whoever can prove their authority cleanly. Generic SEO advice costs you trust before it costs you traffic.
The pages that win are easy for a machine to read and difficult for a model to doubt.
Working out of Liverpool since 2011, I stay far enough from industry noise to think clearly. Having spent 15 years watching search engines change their minds about what humans want to read, I’ve survived every single "apocalypse" the industry has panicked over. That is long enough to know which trends to ignore, proof that substance outlasts syntax.
If SEO feels confusing, email me at [email protected].
<aside> <img src="/icons/subtitles_orange.svg" alt="/icons/subtitles_orange.svg" width="40px" />
"Ahead of the curve in using and understanding AI to boost results. A game-changer for our visibility and growth." (Summerhill Health)
</aside>
Services
<aside> <img src="/icons/push-pin_orange.svg" alt="/icons/push-pin_orange.svg" width="40px" />
Most of what people sell as AEO (answer engine optimisation) or GEO (generative engine optimisation) is simply legacy SEO architecture operating under a new name.
Website copywriting is inseparable from this framework; a homepage, service page or article must prove its structural validity to the machines before it can ever earn the trust of a human reader.
</aside>
For businesses, that means clear writing, sensible page structure, real authorship, structured data (code labels that tell search engines what a page means), and trust signals (evidence such as professional credentials, academic citations, public registry listings, and external mentions) working together.
I specialise in LLM SEO, optimising your content for traditional Google search while engineering it to surface cleanly as a trusted citation in ChatGPT, Gemini, Claude, and AI Overviews.
Every recommendation traces back to a verifiable primary source. This includes official Google Search Central documentation, Google spam policies, and first-party guidance on generative AI features. When an action relies on technical judgment rather than a documented rule, it is explicitly flagged as such. For businesses in regulated or high-stakes sectors, this distinction provides a defensible audit trail rather than advice accepted on trust.
<aside> <img src="/icons/hammer_orange.svg" alt="/icons/hammer_orange.svg" width="40px" />
One-off technical interventions and architecture overhauls. No long-term maintenance.
</aside>
Every project begins here. Before we rewrite a single page or deploy a line of code, we need to know exactly what is broken under the hood.
I run a plain-English health check of your technical base, isolating your top three structural issues ranked strictly by commercial impact. You get a definitive view of what to fix, what to ignore, and exactly what to do next.
If your site requires a full technical intervention (Step 2) and you commission that work within 30 days, the £395 audit fee is fully deducted from your project total.
Best for: Sites where search engines and LLMs are misunderstanding your core services or what your organisation stands for. This package restructures behind-the-scenes metadata, targets deep user intent, and adjusts the verification layer, so AI models can cite your expertise safely.
Best for: Sites losing visibility after scaling content with generative AI. I rehabilitate up to 10 priority pages by verifying factual claims against primary sources, stripping out formulaic transitions, and rebuilding the underlying schema so models can safely quote you.
Best for: Organisations moving platforms or rebranding who cannot afford to lose their hard-earned organic footprint. Includes full content mapping, schema deployment, and six weeks of post-launch technical tracking to prevent a prettier website from quietly losing the traffic or donor interest that sustains it.
💬 "Miriam's focused approach and genuine interest in our objectives led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)
<aside> <img src="/icons/groups_orange.svg" alt="/icons/groups_orange.svg" width="40px" />
Continuous technical and strategic management. Every partnership includes active tracking across traditional search and LLM citations (ChatGPT, Gemini, Claude).
</aside>
Best for: Businesses with internal writers who just need continuous diagnostic tracking rather than content execution. Includes monthly technical health checks, schema validation, and an executive priority list for your team.
Best for: Growing teams with internal developers or content managers who require senior technical steering. Includes monthly technical auditing, AI visibility monitoring, and a direct priority list to guide your team's monthly execution.
Best for: Established regional businesses where organic search is a primary revenue driver. Covers ongoing technical health monitoring, weekly local visibility updates, proactive content building, and competitor tracking.
💬 "An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic and patient engagement." (Dr Natalie Summerhill (GP), Summerhill Health)
Best for: Healthcare and financial practices answering to formal regulation, and heritage or conservation organisations answering to public and funder scrutiny. All sit at Google's strictest YMYL standard, which means expert named-entity schema builds, factual source checking, and a fully defensible audit trail to mitigate reputational, public, and institutional risk.
💬 "Miriam’s strategies have directly driven a big increase in our traffic, visibility, and overall business growth. Professional, creative, and a joy to collaborate with." (Anthony Kiantos, Summerhill Health)
<aside> <img src="/icons/chart-area_orange.svg" alt="/icons/chart-area_orange.svg" width="40px" />
</aside>
Tracking relies primarily on first-party data. This means using Google Search Console, the direct dashboard showing how Google indexes and parses your pages, alongside Google Analytics 4 (GA4) to evaluate user behaviour post-click.
Because Google does not share its internal ranking data with external platforms, third-party trackers and audit software are used strictly as a supplement. Third-party tools flag potential issues; official Google guidelines dictate the remedy.
<aside> <img src="/icons/dialogue_orange.svg" alt="/icons/dialogue_orange.svg" width="40px" />
</aside>
The £395 Diagnostic Audit is designed to take the guesswork away.
Email me at [email protected] with your website URL and a brief note on what currently isn't working for you. I will review it and confirm if an audit is the right next step for your site.
Work
I’ve spent the last 15 years working with search engines, websites, and algorithms. I started in PPC at Latitude in 2011 (now part of Jellyfish), moved into SEO and copywriting, spent 4 years in-house at 2 companies, including leading offsite SEO for one of the UK’s biggest online retailers and directing SEO and digital strategy at 2 award‑winning agencies. For the past six years, I’ve freelanced, working directly with businesses and as a contracted specialist alongside agencies.
Curiosity is the engine behind my work. I keep asking why a page ranks, why a click converts, and why an AI cites one source over another. The answers usually live in the details. That serves clients well in AI search, which rewards accuracy and clear answers over fancy wording.
Since 2025, I’ve completed ECTS‑accredited courses in elements of AI, AI & law, and AI ethics through the University of Helsinki and Lund University. This underpins how I approach AI search work for clients in regulated sectors. I’m also studying Chinese history and Mandarin through HarvardX, which sharpens how I write across cultures for international clients.
Brands I’ve worked with include Microsoft, Alexa, Audible, The Very Group (Very, Littlewoods), Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic, and Tommee Tippee. The case studies below show a few examples.
<aside> <img src="/icons/robot_orange.svg" alt="/icons/robot_orange.svg" width="40px" />
Summerhill Health: a top-three citation on Google AI Overviews in the UK private GP market
Brief: Be visible across AI search, not just one assistant.
Read: AI search is two products dressed as one. Live-search variants like Google AI Overviews and ChatGPT Search read your website in real time. Pure-model variants like ChatGPT base, Claude, and Gemini answer from training data that may be months out of date. The same brand can be cited in the top three by the first group and ranked thirtieth by the second, in the exact same week.
Argument: I built the trust layer that the live-search models actually read. Schema rebuild, named clinician entities, FAQ markup that fires, location signals, and fresh BlogPosting markup. The keyword wins fall out of that. The pure models will catch up on their own training cycle.
Outcome: Top-three brand on Google AI Overviews. #3 on ChatGPT Search. 41 weekly citations to the domain, up 25 in seven days. Treat AI search visibility as a portfolio, not a single number.
</aside>
AI Search Visibility Case Study: Two AI Realities (Summerhill Health) | Notion
<aside> <img src="/icons/chart-line_orange.svg" alt="/icons/chart-line_orange.svg" width="40px" />
</aside>
Case Study: Growing a Private GP Practice's Organic Visibility
<aside> <img src="/icons/judicial-scales_orange.svg" alt="/icons/judicial-scales_orange.svg" width="40px" />
</aside>
Legal & B2B SEO Success Stories
<aside> <img src="/icons/first-aid-kit_orange.svg" alt="/icons/first-aid-kit_orange.svg" width="40px" />
</aside>
Summerhill Health: Private GP in Manchester & Cheshire
<aside> <img src="/icons/baby-bottle_orange.svg" alt="/icons/baby-bottle_orange.svg" width="40px" />
</aside>
<aside> <img src="/icons/suitcase_orange.svg" alt="/icons/suitcase_orange.svg" width="40px" />
</aside>
<aside> <img src="/icons/bed_orange.svg" alt="/icons/bed_orange.svg" width="40px" />
</aside>
Fitted Alcove Units in London & South East | Freeborn Carpentry
FAQs
Contact
<aside>
</aside>